[News] Lionsgate & Twisted Pictures Launch SAW Franchise on Roblox

In connection with the nationwide theatrical release of Lionsgate and Twisted Pictures’ highly anticipated motion picture SAW X, in theaters Friday, the studios have created an all-new experience that brings the iconic SAW franchise to Roblox, the global immersive platform where millions of people connect and communicate daily. With the recent evolution of Roblox to allow creation of experiences for people 17 and over, “SAW X: Survive the Obby”, launching October 1, becomes the first immersive experience based on an R-rated movie or TV-MA rated television property and designed for people ages 17 and older on Roblox. The SAW franchise has grossed more than $1 billion at the worldwide box office and is one of the longest-running horror franchises in history.

In “SAW X: Survive the Obby,” sponsored by Six Flags, users will face a set of virtual obstacle courses – an experience where they can play Jigsaw’s games, compete to complete his diabolically twisted puzzles, and escape his fiendish traps.

As they enter the world of SAW and compete against their friends and other community members, Roblox users who survive will have the opportunity to earn a spot on the leaderboard and unlock complimentary, limited edition themed fashion and accessory items for their avatars to show off across the Roblox platform. All visitors will be required to upload a selfie and a photo of a government-issued ID to verify that they are at least 17 in order to enter the experience.

In another first, in addition to experiencing SAW on the big screen and virtually, fans will also be able to live out SAW in real-life at Six Flags Fright Fest events in Los Angeles, Chicago, Atlanta, and New Jersey. At these new Six Flags Fright Fest haunted houses, guests can try to escape some of Jigsaw’s most iconic killer traps, including traps featured in SAW X.

“Get ready for a Roblox experience like no other,” said Jenefer Brown, Executive Vice President and Head of Global Products & Experiences at Lionsgate. “Roblox users have grown up on the platform – Roblox’s fastest growing demo is 17-24 year olds – and they are eager and excited to immerse themselves in their new favorite IP. SAW is leading the way – this is the fans’ chance to live out the SAW experience for themselves. And oh yes, Roblox users, there will be blood.

Both “SAW X: Survive the Obby” and the Six Flags Fright Fest SAW X horror mazes were designed by Pure Imagination, a leading entertainment company known for creating commercially successful digital and immersive location-based experiences inspired by world-renowned IP. The company teamed with game development agency Amber on the Roblox experience.

In anticipation of the launch, gamers can take part in an interactive livestream with Xbox that gives viewers everywhere the chance to become a SAW protagonist. Enter to win prizes, including the newly launched Xbox Series S – 1 TB in Carbon Black, a SAW Billy Puppet Prop, and 3 month Xbox Game Pass Ultimate subscriptions. The livestream will start at 11am PST today on the Xbox Twitch channel.

In SAW X, John Kramer (Tobin Bell) is back. The most chilling installment of the SAW franchise yet explores the untold chapter of Jigsaw’s most personal game. Set between the events of SAW I and II, a sick and desperate John travels to Mexico for a risky and experimental medical procedure in hopes of a miracle cure for his cancer — only to discover the entire operation is a scam to defraud the most vulnerable. Armed with a newfound purpose, John returns to his work, turning the tables on the con artists in his signature visceral way through a series of ingenious and terrifying traps.

The film is directed by Kevin Greutert, written by Peter Goldfinger & Josh Stolberg, and produced by Oren Koules and Mark Burg.

See SAW X in theaters September 29, 2023. For more trailers and information, visit saw.movie.

Sarah Musnicky
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