Fangoria Studios, the production arm of the iconic horror brand, has hired Amir Moini as the company’s first Chief Marketing Officer. As FANGORIA’s first CMO, Moini will be tasked with driving brand engagement and consumer growth, leading its marketing and communication initiatives and modernizing FANGORIA’s brand.
Moini most recently came from Netflix, where he built the Employer Brand function from the ground up across their Marketing and Communications teams over the last six years.
Moini started in nonprofits, working at Teach For America and then the Los Angeles LGBT Center. Moini is also a horror filmmaker with his first project SLASHR due out in spring 2023.
Fangoria first launched in 1979 as a magazine celebrating genre filmmaking, and continues to be published as a printed quarterly to this day. The mag was acquired in 2020 by producer Tara Ansley and entrepreneur Abhi Goel, who have looked to expand its brand, while resurrecting its sister brands Starlog and Gorezone in the digital space.
FANGORIA Studios was launched in January 2021 to develop and produce film, television and podcasts using the iconic FANGORIA, STARLOG and GOREZONE brands globally. They are currently developing their first features, Diffan Sina Norman’s Sitora, to be set and shot in Malaysia, and Anna Chazelle’s Medusa, based on the Greek legend.
Moini is the latest in a series of key hires at Fangoria Studios. In 2021, Fangoria recruited Armen Aghaeian, SVP of Film and Television, leading Fangoria’s production and development initiatives.
“Amir has demonstrated outstanding leadership with a strong history of building and ascending some of the most recognizable entertainment brands globally,” Abhi Goel, CEO and Co-Owner of FANGORIA, said in a statement. “On top of his professional success, Amir is a superfan of horror and the horror community, who will help take FANGORIA to the next level as it expands across film, television, digital, print and more.”
Amir Moini added, “FANGORIA is an incredible legacy brand, being the leading voice in the horror community since 1979. I have always been a fan of horror and it is an absolute privilege to have the opportunity to introduce FANGORIA to new generations and communities in innovative ways.”
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