Mob Games and Studio71 have just signed a deal to develop and produce POPPY PLAYTIME – the first of what the companies envision being the next huge horror franchise. Studio71 is fast-tracking the project and is already out looking for filmmakers to create the story based in the Poppy Playtime universe.

Mob Games and Studio71 are also in early talks to bring aboard prolific producer Roy Lee (The Ring, The Lego Movie and It).

Poppy Playtime Chapter 1 was released in October 2021. In the game, a former employee of Playtime Co. receives a cryptic message on a VHS tape. The tape prompts him to revisit an abandoned Playtime toy factory following the mysterious disappearance of their entire staff, which happened ten years prior. From that point forward, the goal of the game is to explore the factory by solving various puzzles while avoiding terrifying enemies in order to uncover the mystery of what happened to the missing staff.

Poppy Playtime Chapter 2 was announced this month and the launch video made it to #3 on YouTube’s trending page. Chapter 2 is massively anticipated by fans and is expected to drop in the next — well, it’s anyone’s guess when, but people are speculating it’s relatively soon.

The deal is being overseen by Studio71’s President of Scripted Content Michael Schreiber, Development Exec Joe Hodorowicz, and Senior Director of Talent Partnerships Oran O’Carroll.

“We’re thrilled to be partnered with such an incredible team in Mob Games and their breakout game, Poppy Playtime,” shared Michael Schreiber, President, Scripted Content at Studio71. “Their vision for this game is a vivid tapestry that allows the space for feature films that don’t retread on the narrative’s gameplay. Fans of this franchise are in store for a new storyline that stands alone as its own terrifying and gripping saga.”

“We never could have imagined that this game would become as popular as it is with such an enormous and ever-growing legion of fans,” remarked Zach Belanger, President & CEO of Mob Games. “We are so excited to deliver the next chapter of our game and beyond excited to work with Studio71 to transform Poppy into a feature film.  It’s going to be a great ride!”

This feature film deal is an expansion of the relationship between Studio71 and Mob Games who, for the past six years, have collaborated on four YouTube channels — which count 10.2 million subscribers. This deal is an example of how Studio71 strategically works to build on robust partnerships with their creators in a modern studio environment.

This latest project adds to a growing slate of scripted programming offerings from Studio71 under Schreiber including festival favorite and Hulu hit Plus One, starring Maya Erskine and Jack Quaid; Facebook Watch show “Real Bros of Simi Valley,” created by and starring Jimmy Tatro, which has just completed its third season; and forthcoming Shudder-financed series V/H/S 94, the latest installment of the V/H/S horror franchise.

Sarah Musnicky
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