For the first time ever, Prime Video is launching a genre-based community focused on horror content called “Now Screaming.” The Now Screaming community will highlight the extensive horror titles already live on Prime Video as well as bespoke events and partnerships.
To celebrate the launch of Now Screaming and spooky season, Prime Video will be bringing some of its most chilling titles to life on Melrose Avenue. From October 1 through November 1, House of Horrors: A Prime Video Pop Up Shop will feature show-inspired costume displays from Amazon Originals such as The Voyeurs, Black As Night (premiering 10/1), Madres (premiering 10/8), and I Know What You Did Last Summer (premiering 10/15), as well as numerous spooky twists and turns throughout the experience.
Visitors to the Amazon Pop Up location will be able to shop the costume displays seen within the space via QR codes and have them delivered directly to their doorstep. They will also enjoy sharable photo moments throughout the activation, including a selfie mirror and photo booth, which will create their own chilling movie still.
Guests will also visit the activation’s Halloween candy kiosk and leave with a signature tote bag filled with treats. There will be special activations taking place in the space from Oct. 14 — Oct. 16 to celebrate the debut of I Know What You Did Last Summer, with nail brand OPI, as well as over Halloween weekend from Oct. 29 — Oct. 31. With lots of tricks up their sleeve, Prime Video will surprise and delight consumers with spooky Easter Eggs hidden throughout the space as well.
After departing this event, guests will be able to tune into Prime Video to get their horror fix with films like Bingo Hell (premiering 10/1), The Manor (premiering 10/8), Midsommar, and the entire I Know What You Did Last Summer film series.
House of Horrors: A Prime Video Pop Up Shop
Hosted at Amazon Pop Up
8551 Melrose Ave.
West Hollywood, CA 90069
Oct. 1 — Nov. 1
Open from 10:00 AM — 6:00 PM, Mon. — Sat. 11:00 AM — 7:00 PM Sun.