[News] Vixen by Micheline Pitt Announces Licensing Partnership with Paramount Pictures for Stephen King’s Pet Sematary
Pet Sematary 1989 Collection l Courtesy of Vixen by Micheline Pitt
Paramount Pictures and Los Angeles-based apparel company Vixen by Micheline Pitt have announced a licensing partnership for Stephen King’s Pet Sematary property for apparel and accessories, which kicks off today with an exclusive collection.

“We have an amazing collection of apparel and accessories inspired by both of the feature films which are based on the iconic 1983 Stephen King novel Pet Sematary,“ said Vixen CEO & Designer Micheline Pitt. “Each collection, like the films on which they are based, has its own story to tell, and its own style, and as the first female-owned horror/genre company to have ever licensed a horror property, we’re excited to celebrate Pet Sematary through fashion.”

“Both collections, for 1989’s Pet Sematary and the 2019 film, features distinct color stories pulled from the characters in them,” continued Pitt. “For the 1989 film, the character of Gage and his blue outfit have been used as the core color in the novelty print for the collection, and for the 2019 release, we employed the colors and stories from the film’s promotional art. I really loved the idea of making something graphic, but also quite haunting, and as a fan of the franchise I think we successfully created pieces authentic to both films, but also entirely original.”

As for the continued expansion of Vixen by Micheline Pitt, an apparel company with a global consumer base which has grown exponentially since its founding in 2016, Pitt offered, “This is just the beginning of several collaborations with not only the illustrious Paramount Pictures and Lourdes Arocho’s amazing team, but with other prestigious studios which we will be working with in the future. Our sister brand La Femme en Noir, which I co-own along with Lynh Haaga, will also be announcing some fantastic film franchise collections coming soon that are absolutely incredible.”

For more information, visit Vixen by Micheline Pitt at their official website here.

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Sarah Musnicky
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Sarah is the managing editor of Nightmarish Conjurings and a lover of all things magical and horrific. All who are familiar with her can attest for her love of glitter, adorable plush, and obsession with folklore and mythology. When she's not chasing after things she probably shouldn't hug, Sarah is making sure that Shannon's sanity stays intact long enough for deadlines to be tackled.
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