In anticipation of TBS’s upcoming post-apocalyptic sci-fi thriller SNOWPIERCER, the network is partnering with EXO for the first and only time to distribute “Bug Bars” at Comic-Con International via vending machines.
Created by EXO, which is owned by Aspire Food Group, these one-of-a-kind protein bars are made out of cricket protein powder. Fans just enter their email address into the vending machines to receive a bar in addition to a special piece of SNOWPIERCER content.
The vending machine will be at Comic-Con from Thursday, July 18, to Sunday, July 21. You can find it at TBS’s SNOWPIERCER Booth 4215 at the Comic-Con Exhibit Hall.
In the series, the SNOWPIERCER train carries the remnants of humanity around the world after the earth has become a frozen wasteland. While the front of the train enjoys the luxuries of first class, the Tailies huddled in the back of the train survive on daily rations of bars, which are made out of bugs. These bars at Comic-Con offer a taste of the story, but with a flavor one would expect from the front of the train.
*Allergy Warning: Please note cricket products may trigger crustacean and shellfish allergies and contain peanuts, almonds and coconuts.
From Mohammed Ashour, Co-Founder and CEO, Aspire Food Group: “It’s a thrill for me, as co-founder and CEO of a company dedicated to normalizing the consumption of insects in the western world, to have this chance for so many to taste a part of the Snowpiercer story I’m such a fan of while hopefully joining the two billion people who already consider insects a normal cuisine. Our Snowpiercer cricket bars have a solid texture and ingredients like peanuts and strawberries so the taste is more familiar while you’re trying something new. I wouldn’t typically consider a custom product partnership, but the alignment of Snowpiercer with Aspire’s own path of radical technology solutions to the real-world challenges of food insecurity and climate change made for a perfect partnership.”
SNOWPIERCER will also have a panel on Saturday, July 20 featuring stars Jennifer Connelly, Daveed Diggs, Alison Wright, Mickey Sumner, Lena Hall, Steven Ogg and executive producer and showrunner Graeme Manson from 3:00pm – 3:50pm in the Indigo Ballroom at the Hilton San Diego Bayfront.