Horror Rewind was one of the surprise hits of the Halloween season. Being that it was only a pop-up, the experience, located in Arts District of LA, ran for only three nights from Oct. 13 – Oct. 15. Put on by 20th Century Fox Home Entertainment for the release of 19 all-new blu-ray packaging designs from artist Orlando Arocena, and the masterminds behind Delusion, the experience allowed guests the opportunity to walk through four vignettes based on horror classics which included THE FLY, THE HILLS HAVE EYES, 28 DAYS LATER, and CARRIE.
The story surrounding Horror Rewind focuses on a deranged super fan who has created a living, breathing installation of his favorite horror films. As a tribute to these films, he has trapped innocent people inside and has transformed them into monsters for his own pleasurable nightmare. These people are made to live out his most terrifying horror film fantasies and those who enter will find themselves smack in the middle of his terrifying vision.
The experience starts off with the group meeting a receptionist in the first room. She gives us an overview of what to expect, and of course the rules (no touching the actors) and leads us to our first experience. As we ascend the steps and go through a door, we emerge into a room designed to look like prom night, with Carrie standing before us drenched in blood. She’s smiling and asks to take pictures with all of us, but soon afterwards, and without warning, she begins to come unhinged. She looks down and notices the blood smeared all over her dress, her hands, and her face. It’s only when the receptionist comes and ushers us into the next room that we realize we had come very close to experiencing the wrath of Carrie.
Once in the next room, I looked around and noticed that we were in a space that resembled a street that was in total disarray and automatically knew we were about to experience 28 DAYS LATER. Before us, on the ground, was a man kneeling over a woman, screaming for our help. As we all walked over, he explained that something has happened in the city and he’s not sure how, but people have become infected. At this moment we begin to hear inhuman noises ahead of us where we see the silhouette of shuffling bodies coming towards us. Then the man tells us to run at the same moment that the woman underneath him comes to life and rips a chunk of his skin out, while a horde of zombies come to life in hopes of making us their next meal.
Upon running out of the room, we entered a long hallway where the receptionist stood. On the wall were the 19 blu-ray covers redesigned by Orlando Arocena. As we walked down the hallway admiring the artwork, she told us more about the experience and our purpose of being there. Then we find ourselves standing in front of a door that’s to lead us to our next experience. Upon entering, we found a man standing in the corner shaking with fright. He tells us that we had come to the wrong place, that whatever the receptionist was telling us was all a lie, and people were being killed. To the left of him was another door with chunks missing from the frame and he asks us to look through to see if we see anyone. We didn’t, so we opened the door and all shuffled in. As soon as we crossed the threshold, a disfigured man jumps out from behind a curtain and starts to fight with the individual we had just been speaking too. He told us to run to the elevator for safety, which is exactly what we all did, as we just escaped the capture of those involved in THE HILLS HAVE EYES.
As the elevator started down, and we all took a moment to breath a sigh of relief, our nerves were shaken up once more as someone jumped down from the elevator shaft into where we were standing. I will admit that this scared the shit out of me as it was completely unexpected. I knew at this point we had just come into contact with THE FLY. When the elevator doors opened, we found ourselves in front of the receptionist again who told us we had survived. However, her control over the inhabitants of the space were beginning to unravel and we had to escape before it was too late. We all did so happily. Upon exiting, a shady looking van was parked to the side and here was were patrons could purchase the newly released Blu-rays. Overall, I found Horror Rewind to be an incredibly fun experience that set itself apart from many of its contemporaries.
All in all, the entire experience wasn’t more than 15 minutes, but the amount of time and effort that went into the design and execution of Horror Rewind was top-notch. As a free event, I was blown away by what the creative team managed to put together in such a small amount of time as well as the dedication of all the actors. I wish that all film releases had a haunt to go with it because it really makes the experience that much more intense and relatable. Being such a fan of all four movies that were showcased in Horror Rewind, it was such a pleasure to be completely immersed in that world, especially since it was happening all around us. Though Horror Rewind is long over, I can only hope that 20th Century Fox, Delusion, and The Great Company will do something similar in the future for film releases. It truly was such a treat to experience such a unique haunt and I look forward to seeing what this creative team has in store for us in the future.