At 24 hours, the IT trailer has seen more than 197 Million views globally with more than 81 million views and over 1.8 Million shares on the US Facebook instance alone.
At 36 hours, that figure stands at an astonishing 246 million views! The 197 Million views bests the previous 24 Hour record holder FATE OF THE FURIOUS who recorded 139 Million views in a single day.
30 localized versions of the trailer were released on Wednesday, 3/29 at 9am PT. The video quickly rose to the No. 1 position on YouTube's trending videos and remained there throughout the day.
The trailer helped IT trend globally on Twitter with trends for IT, IT MOVIE, Pennywise and the Red Balloon Emoji all appearing.
New Line Cinema's horror thriller IT, directed by Andy Muschietti (Mama), is based on the hugely popular Stephen King novel of the same name, which has been terrifying readers for decades. When children begin to disappear in the town of Derry, Maine, a group of young kids are faced with their biggest fears when they square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.
IT stars Bill Skarsgård (“Allegiant,” TV’s “Hemlock Grove”) as the story’s central villain, Pennywise. An ensemble of young actors also star in the film, including Jaeden Lieberher (“Midnight Special”), Jeremy Ray Taylor (“Alvin and the Chipmunks: The Road Chip”), Sophia Lillis (“37”), Finn Wolfhard (TV’s “Stranger Things”), Wyatt Oleff (“Guardians of the Galaxy”), Chosen Jacobs (upcoming “Cops and Robbers”), Jack Dylan Grazer (“Tales of Halloween”), Nicholas Hamilton (“Captain Fantastic”) and Jackson Robert Scott, making his film debut.
Muschietti directed IT from a screenplay by Chase Palmer & Cary Fukunaga and Gary Dauberman, based on the novel by King. Roy Lee, Dan Lin, Seth Grahame-Smith, David Katzenberg and Barbara Muschietti are the producers, with Richard Brener, Dave Neustadter, Walter Hamada, Marty P. Ewing, Doug Davison, Jon Silk and Niija Kuykendall serving as executive producers.
The behind-the- scenes creative team included director of photography Chung-Hoon Chung (“Me and Earl and the Dying Girl”), production designer Claude Paré (“Rise of the Planet of the Apes”), editor Jason Ballantine (“The Great Gatsby”), and costume designer Janie Bryant (TV’s “Mad Men”). The music was composed by Benjamin Wallfisch.
New Line Cinema presents a Vertigo Entertainment/Lin Pictures/Katzsmith Production, IT.
Slated for release on September 8, 2017, the film will be distributed by Warner Bros. Pictures, a Warner Entertainment Company.