Trailblazing first-person POV action film will explode across Alamo screens nationwide starting with sneak previews for Alamo Victory Members 3/29 - and inspires exclusive, limited time “hardcore” food specials.
Austin, TX - March 24, 2016 - The Alamo Drafthouse is excited to announce director Ilya Naishuller’s rip-roaring debut feature HARDCORE HENRY as the latest Drafthouse Recommends title. Shot entirely from the first-person perspective, HARDCORE HENRY is an unapologetically violent, breakneck and exuberant experience. Truly, it’s a film like none other. And members of Alamo Victory - the company’s free rewards program - will be among the first to get their adrenaline pumping by experiencing it for themselves with special free sneak preview screenings at select locations on March 28 & 29, 2016. They will also receive a stunning Mondo-designed poster for free from artist Cesar Moreno. HARDCORE HENRY will open at Alamo Drafthouse locations nationwide the following week, on April 8, 2016.
Not only will Alamo audiences get to mainline all the ultra inventive, hyperkinetic action of HARDCORE HENRY on the big screen, they’ll also be able to give their taste buds a nearly criminal dose of adrenaline with equally “hardcore” food specials. Alamo Chef Trish Eichelberger threw caution (and cholesterol levels) to the wind to create the epicurean epics known as the “Jacked Up Hardcore Burger” and the “Deep Friend Bacon Cheesecake.”
“I mean, a cheeseburger with a hot dog on it, that’s hardcore, right?” enthuses Eichelberger. “So why not put some bacon in a cheesecake? Some bourbon in the caramel? And yeah, let’s go ahead and deep-fry that son of a b*tch because that is what I call ‘hardcore.’ When a tweet of mine about the conception of the deep fried bacon cheesecake was deemed ‘#HARDCORE APPROVED’ by the Hardcore Henry twitter account, I knew we had hit the mark,”
Drafthouse Recommends is Alamo’s own spotlight for groundbreaking, innovative and intelligent first run films - or, simply, new movies that Drafthouse loves and wants everyone to go see. Previous Drafthouse Recommends selections include THE WITCH, IT FOLLOWS, BIRDMAN, BOYHOOD, and SPRING BREAKERS.
A favorite at Austin’s Fantastic Fest and a breakout hit at the Toronto International Film Festival, HARDCORE HENRY is director Ilya Naishuller feature-length debut. And it is a doozy. Taking inspiration from the wildly popular first-person shooter video games, then cranking the stylized violence up to 11, the film is told entirely from Henry’s point of view - putting audiences squarely in the dizzying, death-defying action.
“This movie has ‘hardcore’ in its title for a reason. It’s just that: Hardcore.” says Alamo founder and CEO Time League. “It’s a breathless 90 minutes of non-stop action. I know this is an expression that gets thrown around a lot, but HARDCORE HENRY is like nothing audiences have ever seen before. I saw firsthand the crowd in Toronto brought to its feet by the film’s power and sheer sense of fun.”
About Alamo Drafthouse
Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. 19 years later, the now 23-location chain has been named “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired.com. The Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high profile, star-studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse’s collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films which has garnered two Academent nominations in its short four-year existence and Birth.Movies.Death, an entertainment news blog curated by veteran journalist Devin Faraci.