Major studios are investing a large portion of their marketing budget to fund activations that are popping up all around the nation. Midsummer Scream invited major players in immersive activations to discuss their experiences. Christie Decker, of the IT Neibolt House walkthrough, David Wally, of the Westworld activation at SXSW, and Josh Randall, who developed The Strangers and Hulu's Castle Rock activation, discussed their experience producing major marketing events.
ALONE: AN EXISTENTIAL HAUNTING is known for creating immersive experiences that send individuals off on quests to solve puzzles throughout Los Angeles. Part puzzle solving, part exploration, part dancing with unicorns, and part horror, you never know exactly what you will get from this entertaining company. ALONE sent us on an adventure through Long Beach at last year's debut of Midsummer Scream and returned again this year to give guests yet another fun experience.
Let's be real for a minute: life can be crazy sometimes and the world we live in can be a very challenging place. While it's important to stay informed about current events and the things going on around us, I am also a firm believer that we all need breaks from the madness from time to time by means of escapism. There are countless ways we can temporarily "escape", whether it's by watching movies, traveling, or reading, but I've recently come across an act of escapism unlike anything I've experienced before and it is quickly becoming one of my new favorite things: the immersive experience. I like to describe immersive experiences as playing pretend for adults. Each experience is different, but they are alike in that participants will suspend disbelief, use every ounce of their imaginations, and in some cases, temporarily become someone else.
I am hard pressed to pick the moment that first made me fall in love with GHOST TOWN ALIVE at Knott's Berry Farm.
Maybe it was my first meeting with dastardly bandit Ox Mayfield, as he stood behind bars telling passersby that he committed all the crimes of which he was accused, but still wanted them to vote him innocent.